Hairy Pig, New Orleans 1970s

This grinning pig, set for a feast with his knife and fork at the ready, was used to publicize a Mexican restaurant called Tortilla Flats in New Orleans in the 1970s. Much loved by locals, the establishment is now closed. Why choose a pig? Who knows but this porker is certainly charming and was created by someone with a sense of humor.

Tortilla Flat was the title of an early John Steinbeck novel, about a small band of paisanos or descendants of the original Spaniards who settled in California. The title has since been adopted by many Mexican restaurants across the USA.

Courtesy Private Collection.

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