Trocadero Arctic Night New Year's Eve, London 1935-36

London's fabled Trocadero Restaurant opened in 1896 and closed February 1965. Situated on the corner of Shaftesbury Avenue and Windmill Street it was owned and operated by J. Lyons and Co. and was, for the first 40 years one of its most profitable enterprises. According to J. Lyons historian Peter Bird: "In 1896 and for several years afterwards, a nine-course meal at the Trocadero cost half a guinea, but lunch was 3 shillings and less expensive dinners could be obtained for 5 shillings and 7s. 6d. Apart from the table d'hôte, diners could choose from an à la carte menu containing a couple of dozen hors d'oeuvres, at least a dozen soups and numerous entrées, roasts, entremets, pastries, savouries and desserts. Another feature of the Trocadero was the telephone dinner whereby customers could place their order by telephone, for a given time, perhaps specifying the price they were prepared to spend. Alternatively they could give a general idea of the meal they required leaving the details to be decided by the maître d'hôtel. For example, customers could order a dinner for 12s. 6d. per head, specifying partridges and a Japanese salad and leaving the rest to be chosen by the maître d'hôtel." 

This colorful charming cover art was created for a 1935 New Year's Eve "Arctic Night". 

Courtesy Private Collection.

Each print is accompanied by a copy of the interior menu where available.

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